Authors - Irappa Alagur, Prayag Gokhale Abstract - Managing finance is an important skill that differs across the generations, influenced by their investment preference and risk-taking ability. This study is an explorative study that reveals the investment preference, awareness, participation and risk tolerance among Generation Z and Generation Y. Thes research is undertaken with the objectives to examine the investment awareness amongst Gen Z and Gen Y investors, their future investment choices and assess their risk tolerance level. For the study, convenience sampling technique is used with structured questionnaire for data collection from 100 respondents confined to Bangalore, the silicon city of India. The questionnaire is designed to include 15 questions; all are set in google form and distributed amongst the intended audience on selective bases fulfilling the criteria and requirement. The responses are captured and presented in pictorial diagrams. The authors analyzed all the responses separately. The findings of the study revealed that Generation Zs are risk-taking investors, and they prefer to have investment in high liquid funds and unfamiliar markets where outcome is hard to predict to leverage risk with return. It is also found that Gen Zs are very volatile in keeping their investment in a particular fund and rollover frequently to satisfy their short-term requirements. In contrast, it is observed from the analysis that Generation Y investors are risk-avoidable and prefer to invest in stable and long-term assets like fixed deposits and commodities. They prefer to invest in a familiar market with low volatility where risk is minimum with constant return.
