Authors - Sivakami B U, M. Suresh Abstract - In a world racing toward net-zero emissions, how can MSMEs strategically align their business operations to adopt green finance? Despite MSMEs’ growing recognition of sustainable development, they continue to face persistent challenges in aligning their strategies with green finance adoption due to financial, regulatory, and knowledge-related barriers. The extant literature provides limited insights into the strategic alignment for adopting green finance. To ad-dress this gap, the study develops a Fuzzy Logic-based assessment framework to evaluate alignment levels and identify weaker attributes. The framework specifies five criteria and nineteen attributes. Findings reveal a state of “moderately aligned” with four among nineteen attributes requiring immediate attention. The framework offers MSMEs a structured pathway to assess their alignment and strategically position themselves for green finance adoption and sustainable growth.
