Authors - Anirban Chowdhury, Parul Sachdeva Abstract - This study explores the product-market response to breastfeeding equipment by leveraging user data analytics to evaluate consumer behavior, preferences, and satisfaction. As maternal health awareness grows and parenting practices evolve, breastfeeding products have seen significant innovation in design, functionality, and accessibility. However, market success relies not only on product features but also on understanding real-world user experience and response. The research employs a quantitative method, from user ratings sales metrics to get insights from data collected from amazon.in. Findings reveal key determinants influencing user acceptance, including ergonomic design, portability, ease of use, and aesthetics. The study also identifies gaps between user expectations and product performance that affect repeat purchases despite of product brand. By contextualizing user experience data within broader market trends, the research highlights the role of user-centered design and feedback loops in enhancing product relevance and competitiveness. The outcomes of this study can inform product developers, marketers, and health professionals in creating more effective, user-aligned breastfeeding solutions that support ma- ternal well-being and infant health outcomes.
