Authors - Matana Charoenwongsa, Sangkama Sarawat, Laknara Chandraramya, Waralak Vongdoiwang Siricharoen, Thirachit Saenphon Abstract - The global media landscape is experiencing a profound shift, shaped by the rise of artificial intelligence (AI), growing cross-cultural content demands, and evolving patterns of work. This study investigates how active stakeholder participation can guide the development of an AI-integrated curriculum within global media education. Emphasis is placed on nurturing technological fluency, interdisciplinary perspectives, and ethically grounded innovation. Drawing on a curriculum design initiative from Thailand’s Global Media Industry and Innovation Master’s Programme, the research explores how AI-driven tools, media production technologies, and entrepreneurial approaches are brought together in educational practice. Insights were collected from over 50 stakeholders—including media entrepreneurs, policymakers, educators, and students—and examined through thematic content analysis. The research highlights three core priorities that shaped the curriculum design: strengthening technological fluency, deepening global media literacy, and encouraging social innovation through entrepreneurship. It proposes a collaborative model that addresses technological change while centring human agency, with practical implications for curriculum reform and the future of sustainable media ventures in an AI-influenced era.
