Authors - Sazzad Hussain Farhaan, Tanvir Hussain Himel, Ahsanul Kaiser, Md. Nayon Ali Abstract - Utilising digital technology is more crucial than ever, especially social media, to address urgent societal issues and encourage creative solutions. Since traditional infrastructures and resources may be few in underdeveloped nations like Bangladesh, social media provides an affordable and easily accessible avenue for impact, creativity, and collaboration. This strategy continues the heritage of Grameen Bank and Dr. Muhammad Yunus, who pioneered creative social entrepreneurship through microfinance. The use of social media to promote social entrepreneurship in Bangladesh is examined in this qualitative study. Based on 20 in-depth interviews with people involved in social entrepreneurship, the study explores how digital platforms may support social transformation, especially in environments with limited resources. Purposive sampling was used to choose participants, guaranteeing that they had at least a year of experience utilising social media for social entrepreneurship. Social media is a vital tool for outreach, community involvement, fundraising, and creating awareness, according to the findings. By overcoming conventional obstacles, it enables business owners to reach a larger audience and rally support for social causes. Future research can be done on digital infrastructure, and community participation affect social media’s ability to promote social entrepreneurship.
