Authors - Nitin Prakash, Kajal P. Salampuriya Abstract - Significant progress has been made in integrating artificial intelligence (AI) with entrepreneurship, which has changed conventional business structures. AI is used by entrepreneurs to improve automation, predictive analytics, and decision- making, which increases operational effectiveness and fosters creativity. This abstract examines the various applications of artificial intelligence (AI) in entrepreneurship, emphasising how these applications can revolutionise strategic planning, consumer involvement, and the development of flexible and adaptable businesses. The adoption of AI technology by entrepreneurs confers a competitive advantage in navigating intricate markets and promoting sustainable growth, hence highlighting the critical role of AI in defining the trajectory of entrepreneurial endeavours.
