Authors - Tiurida Lily Anita, Arif Zulkarnain, Abdul Rauf Ridzuan Abstract - The integration of blockchain technology into digital tourism platforms has sparked interest in how such innovations influence user trust and behavioral intentions. This study investigates the impact of digital value, smart contracts, and security-transparency on users’ intention to use blockchain-based services, with perceived trust as a mediating variable. A quantitative survey involving 200 Traveloka users was conducted using structured questionnaires. The analysis employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to validate the measurement and structural models. Results reveal that digital value and perceived trust significantly influence users’ intention to use Traveloka's blockchain-enabled services. Moreover, digital value and smart contracts positively affect perceived trust. However, the direct impact of security-transparency on perceived trust was found to be statistically insignificant. The mediation effect of perceived trust is confirmed only in the relationship between digital value and intention to use, while its mediating roles between smart contract and intention, and between security-transparency and intention, are not supported. These findings suggest that enhancing digital value and reinforcing trustworthy smart contract features are key to fostering trust and increasing user adoption. This study offers practical insights for digital tourism platforms aiming to deploy blockchain technology and contributes to the theoretical understanding of trust-based technology acceptance in the tourism domain.
