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5th World Conference on Information Systems for Business...
Monday October 19, 2026 12:15pm - 2:15pm PDT
Authors - Aishwini VR, Aravindan B, Santanu Mandal
Abstract - The integration of Artificial Intelligence (AI) in education offers unprecedented opportunities for personalization, efficiency, and innovation, yet resistance to adoption persists among Generation Z learners. This study investigates the structural interplay of ten key barriers to AI adoption in higher education, integrating the Technology Acceptance Model, Resistance to Innovation Theory, and Cognitive Load Theory. Using Interpretive Structural modelling (ISM) and MICMAC analysis on survey data from 118 Gen Z respondents, the research identifies lack of trust in AI, data privacy concerns, and algorithmic bias as high-driving factors, influencing dependent barriers such as low perceived usefulness and poor user experience. Digital fatigue and cognitive overload emerge as central linkage variables, mediating relationships between upstream drivers and downstream disengagement. Findings highlight the pivotal role of faculty support and pedagogical integration in shaping adoption attitudes. The study reframes resistance not as reluctance, but as a signal of systemic misalignment between learner expectations, institutional practices, and AI design. Practical implications call for transparent, inclusive, and cognitively considerate AI tools, robust governance frameworks, and AI literacy initiatives to foster equitable and sustainable adoption.
Paper Presenter
Monday October 19, 2026 12:15pm - 2:15pm PDT
Virtual Room F Bangkok, Thailand

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