Authors - Martina Beranek Abstract - Industry and services are undergoing fundamental changes in connection with new technologies, the advent of AI, global competition and at the same time the contradictory process of partial deglobalization, changing markets, material shortages, local regulations and changing trade barriers, especially in the form of tariffs. The already difficult situation is complicated by major military conflicts in the Middle East, Ukraine and some regions of Africa. These aspects place high demands on the work of managers at all levels of management. It is therefore essential for university students to prepare for the above facts and to understand the complexity of strategic management as best as possible. ICT in the form of business simulations is a very suitable tool to teach students system thinking and explain the principles and principles of a strategic approach in business. Empirical research shows that students prefer project-based learning using ICT tools to classic frontal teaching and that this form of teaching based on the use of not only ICT but also AI promotes adaptability of learning, contributes to digital literacy and leads to a much higher level of readiness for future professions. Business simulation not only allows the development of the entrepreneurial spirit but also leads to the improvement of soft skills. Finally, it has been proven that thanks to the feedback provided by the simulation, students see the impact of their decisions more or less immediately and can thus understand the complexity and complexity of the decision-making process at the strategic level of business management. The document recommends expanding the use of strategic simulations in higher education to meet the demands of a rapidly evolving and changing business environment.
